Make the right technology decisions before you make expensive mistakes.
Independent answers on platforms, architecture, and AI — so you know what is actually worth doing.
Most technology advice comes from people who sell technology. Cloud providers optimise inside their platform, never outside it. Systems integrators bill by the quarter. AI vendors want you to buy their stack. Rochwall has no vendor partnerships, no reseller commissions, and no incentive except giving you the right answer.
Two ways we help
Each engagement delivers a straight answer in days, not months. Pick the one that fits your situation — or do both.
Platform Fit Verdict
Is your cloud platform costing you more than it should?
- Line-by-line cost breakdown of current spend
- Workload-to-platform fit analysis
- Like-for-like comparison across 6 platforms
- Concrete savings estimate with methodology
- Go / no-go recommendation with reasoning
- 30-minute walkthrough call
AI Value Sprint
Where should AI actually go in your business?
- Process-by-process AI opportunity map
- Build vs buy recommendation for each use case
- ROI model with honest assumptions
- Risk and readiness assessment
- Prioritised 90-day implementation roadmap
- 30-minute walkthrough call
See what you actually get
Not a proposal and not a 200-page deck. This is a worked example of a Platform Fit Verdict — the numbers, the reasoning behind them, and the call at the end.
Worked example · fictional client
Platform Fit Verdict
Example SaaS Co. | Cloud spend assessment
Executive verdict
Do not migrate wholesale yet. Optimise AWS now, move batch workloads to dedicated capacity later, and keep managed database services where the operational trade-off is earning its markup.
Current monthly spend
£18,420
Identified waste
£4,750
Savings range
21-37%
Spend breakdown
| Area | Monthly | Waste risk | Action |
|---|---|---|---|
| Compute | £8,940 | High | Rightsize app tier; schedule non-production |
| Managed services | £4,180 | Medium | Keep production database; rightsize staging |
| Storage | £2,760 | Medium | Archive cold data; remove orphaned volumes |
| Networking | £1,890 | High | Replace NAT Gateway data processing |
| Support & other | £650 | Low | Drop unused support add-ons |
| Total | £18,420 |
Platform comparison
| Option | Modelled monthly | Migration risk | Verdict |
|---|---|---|---|
| Optimised AWS | £13,670 | Low | Recommended now |
| Optimised AWS + batch on dedicated | £11,605 | Medium | Reassess at 90 days |
| GCP | £15,900 | High | No clear advantage |
| Hetzner (full migration) | £9,800 | High | Cheaper monthly, higher 3-year cost |
| Colocation | £8,600 | Very high | Not justified at this scale |
Action plan
30 days
Schedule non-production off, rightsize the app tier, replace NAT Gateway data processing, remove orphaned resources. Saves £3,870/mo.
60 days
Apply storage lifecycle policies and rightsize the staging database. Saves a further £880/mo.
90 days
Re-measure on clean data, then decide. We recommend committing to nothing further today.
What makes us different
What you get from an independent advisor that you will not get from a reseller, a systems integrator, or your cloud provider's own account team.
- Independent
- No vendor partnerships. No reseller commissions. Our only incentive is the right answer.
- Practical
- Every recommendation comes with concrete numbers, clear reasoning, and a realistic path to execution.
- Decisive
- We deliver straight answers in days, not months. You get a clear recommendation, not a 200-page report.
- Senior
- Every engagement is led by people who have built, migrated, and optimised production infrastructure.
The market is moving
20–30%
Of cloud spend is waste (IDC/Gartner)
83%
Of CIOs plan to repatriate workloads (Barclays)
80%
Of orgs expect to repatriate within 12 months (IDC)
This is for you if…
- Cloud is a real line item on your P&L and you're not sure you're getting value for it
- You're weighing a move to cloud — or off it — and want the numbers before you commit
- You're being asked to adopt AI and want honest numbers before committing budget
- You'd rather get a clear answer in days than spend months in a vague discovery process
This is not for you if…
- Your whole setup is one server and a domain name — there is not enough to model yet
- You're not open to changing your current setup, even if the numbers say you should
- You want a free opinion — our answers are paid engagements with real deliverables
Frequently Asked Questions
Common questions about our engagements, independence, and how we work with organisations like yours.
Not sure what your next move should be?
Book a 15-minute call. We will tell you which engagement fits your situation.